The Marketing Technical Intern will play a key role in supporting digital marketing initiatives by combining creative content development with technical execution. This internship provides hands-on experience in AI-driven campaign management, paid advertising, analytics, CRM integration, and website optimization, while ensuring brand compliance and privacy standards.

Key Responsibilities:
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1) Digital Marketing Campaign Execution (AI-accelerated)
 
a) Plan and execute multi-channel campaigns with AI tools.
b) Build and manage campaign calendars across Rockfort Global, Axeze, Sommelier, and selected client accounts (restaurants, colleges/institutes).
 
2) Content Management & Social Scheduling
 
a) Maintain content calendars per brand; ensure timely scheduling for LinkedIn, Facebook, Instagram, YouTube, etc.
b) Coordinate asset creation (copy, images, short-form video) and maintain asset libraries with naming conventions.
 
3) Content Creation (AI-first, Human-edited)
 
a) Draft blogs, landing copies, ad copy, email subject lines, and social captions using AI writing tools, then human-edit for tone, compliance, and brand.
b) Create industry-specific content (e.g., restaurant promos, table-booking tips, college enrollment guides, RFID use cases).
 
4) Paid Advertising: Google Ads & Meta Ads
 
a) Build ad account structures (campaigns, ad sets, keywords/audiences, creative variants) for Rockfort and client businesses.
b) Monitor budgets, align ads with landing pages, track ROI
 
5) Configuration of Marketing & Analytics Stack
 
a) Set up and maintain Google Analytics (GA4), Tag Manager, conversion events, funnels, and cross-domain tracking.
b) Integrate CRM (e.g., Dynamics 365/HubSpot) with forms, email platforms, and ad pixels; ensure consent is captured.
 
6) Reporting & Insight Generation
 
a) Build reports and dashboards, highlight actions and recommendations
 
7) Website Maintenance (Primarily WIX)
 
a) Update content modules (banners, menus, pricing, blog posts, FAQs), fix layout issues, and maintain responsive design.
b) Implement WIX SEO settings, connect domains, configure performance optimization.
 
8) Governance, Privacy & Brand Compliance
 
a) Ensure privacy, brand consistency, and regulated content approvals.